Strategic Plan: Vision, Mission & Goals

View the 2016 Strategic Plan


2017 STRATEGIC PLAN
VISION
The Town of Estes Park will enhance our position as a premier mountain community


MISSION
The Mission of the Town of Estes Park is to provide high-quality, reliable services for the benefit of our citizens, guests and employees, while being good stewards of public resources and our natural setting


KEY OUTCOME AREAS

  1. Robust Economy - We have a diverse, healthy year-round economy
  2. Infrastructure - We have reliable, efficient and up-to-date infrastructure serving our residents, businesses and guests
  3. Exceptional Guest Services - We are a preferred Colorado mountain destination providing an exceptional guest experience
  4. Public Safety, Health and Environment - Estes Park is a safe place to live, work and visit within our extraordinary natural environment
  5. Outstanding Community Services - Estes Park is an exceptionally vibrant, diverse, inclusive and active mountain community in which to live, work and play, with housing available for all segments in our community
  6. Governmental Services and Internal Support - We will provide high-quality, reliable basic municipal services for the benefit of our citizens, guests and employees, while being good stewards of public resources
  7. Transportation - We have safe, efficient and well-maintained multi-modal transportation systems for pedestrians, vehicles and transit
  8. Town Financial Health - We maintain a strong and sustainable financial condition, balancing expenditures with available revenues, including adequate cash reserves for future needs and unanticipated emergencies


GOALS (5-7 YEARS)

1)  Robust Economy

  • We will work to make Town codes and regulations more user-friendly and easier to understand and use, while ensuring they are effective and enforceable and support development
  • We will encourage optimal use of the PRPA/Town fiber infrastructure
  • We will operate in a manner that provides a business friendly environment
  • The Town will encourage events, activities and development that enhance a year round economy
  • The Town will participate as a partner in local, regional and state economic development efforts

2)  Infrastructure

  • We will provide safe access for users to the trail system
  • We will continue to develop connectivity of trails in the Estes Valley in partnership with other local entities as described in the Estes Valley Trails Master Plan
  • We will continue to address parking options throughout the Town
  • We will develop plans and build the financial strength for redundant raw water sources to our water treatment plants
  • We will complete stall replacements at the Fairgrounds

3)  Exceptional Guest Services

  • The Events Center Complex meets the 2013 CH Johnson pro-forma financial projections
  • We will explore options for the future ownership and operation of the Conference Center

4)  Public Safety, Health and Environment

  • We will improve the quality of the environment
  • We will implement projects and policies which promote sustainability
  • We will maintain safe and healthy environments on Town-owned properties
  • We will investigate alternative technologies for recycling and waste management
  • We will work in partnership with the Estes Valley Watershed Coalition, to restore stream corridors damaged by the 2013 flood and to implement resiliency projects to protect streams and property from future flooding

5)  Outstanding Community Services

  • We will serve as a catalyst to develop available housing solutions for underserved segments of our community
  • We will continue to work with the Estes Valley Recreation and Parks District and the other partners, to develop and build the multi-generational Community Center, including the Senior Center
  • We will work to make Town codes and regulations more user-friendly and easier to understand, while ensuring they are effective, enforceable and support reasonable development

6)  Governmental Services and Internal Support

  • We will maintain a well-trained and educated Town staff
  • We will provide adequate funding for staffing needed to provide the appropriate level of services to our citizens and guests
  • We will conduct a citizen survey biennially to measure our performance and citizen preferences

7)  Transportation

  • We will continue to manage traffic congestion throughout the Town
  • The street rehabilitation efforts will result in an average pavement condition index of 70 or above for the Town street network by 2024

8)  Town Financial Health

  • Continue to evaluate financial policies that provide adequate fund balances and reserves


2017 BOARD OBJECTIVES (1 year time frame) 

1)  Robust Economy

  • Revise the sign code to be more simple and easier to understand while retaining the basic intent
  • Decide on options and next steps for implementation to provide increased broadband access
  • Complete the broadband engineering design
  • Complete Downtown Neighborhood Plan and develop implementation options in partnership with the downtown residents and businesses (e.g. BID, DDA, URA, etc.)
  • Participate as a partner in local, regional and state economic development efforts
  • Serve a supportive role in the formation and operation of a Creative Arts District
  • Continue to participate in local, regional, and state economic development
  • The Board will define what products they desire from the Estes Park EDC
  • Define the role of Town government in economic development as it relates to the Estes Park EDC and other organizations

2)  Infrastructure

  • Repair Fish Creek Trail damaged during the flood
  • Pursue funding opportunities for construction of the Fall River Trail
  • Start planning for the use of the Trails Special Revenue Fund formed by Ballot Issue 1A sales tax revenue
  • Complete construction of phase 1 of the Visitor Center Transit Facility Parking Structure
  • Pursue funding for future phases of the Visitor Center Transit Facility Parking Structure
  • Pursue funding for additional parking
  • Develop an overall parking strategy plan
  • Define and consider implementation of a paid parking program
  • Develop and adopt a policy on Town installation of empty conduit with other Town projects
  • Consider implementation of the Storm Water master plan and formation of a storm water utility
  • Revise Master Plan for Events Complex
  • Develop a facilities needs assessment for equipment and other storage
  • Replace the Mobile Stage
  • Develop a plan and proposal for replacement and repair of security camera system
  • Prioritize infrastructure needs and projects

3)  Exceptional Guest Services

  • Re-examine the findings and assumptions in the Johnson pro-forma projections
  • Develop policy on the support and subsidy for special events

4)  Public Safety, Health and Environment

  • Participate as a partner in the County's regional watershed planning
  • Prioritize and pursue projects and funding to reduce flood risk and flood insurance costs for the property owners and businesses of the Estes Valley
  • Work to restore the streams damaged by the flood and redefine the floodplains within Town boundaries

5)  Outstanding Community Services

  • We will work with the EVRPD to integrate the Senior Center into the new community center
  • We will plan and implement the celebration of the 100th Anniversary of the Town
  • Define housing needs and identify potential plans for action. Develop a strategy for addressing seasonal workforce housing demands
  • Develop and adopt appropriate code changes to encourage housing development
  • Revise the sign code to be more simple and easier to understand while retaining basic intent
  • Request Board of Appeals complete a review and make recommendations on procedures for processing permits and operations of the building department
  • Develop philosophy and policy on funding support to outside entities
  • Explore the formation of a Family Advisory Board

6)  Governmental Services and Internal Support

  • Implement an enterprise-wide document management system

7)  Transportation

  • Develop a 2040 multi-modal Transportation Master Plan
  • Create a prioritized list of sidewalk, bike lanes and trail connectivity projects
  • Continue preventative maintenance activities on Town roads, as adequate funds become available
  • Include bike/pedestrian lanes wherever possible along with street improvements
  • Investigate costs and options for expanding transit services year round
  • Develop a wayfinding signage plan for the downtown neighborhood, coordinated with the Downtown Neighborhood Plan

8)  Town Financial Health

  • Develop and adopt a financial reserve policy, including consideration of an overall reserve policy, including consideration of an overall reserve and minimum/maximum levels
  • Explore areas for enhancing Town revenue - Annexation, Enforcement of Sales Tax Collection, Home Rule, Other