Strategic Plan: Vision, Mission & Goals

View the 2018 Strategic Plan

View the 2017 Strategic Plan


2018 STRATEGIC PLAN
VISION
The Town of Estes Park will enhance our position as a premier mountain community


MISSION
The Mission of the Town of Estes Park is to provide high-quality, reliable services for the benefit of our citizens, guests and employees, while being good stewards of public resources and our natural setting


KEY OUTCOME AREAS

  1. Robust Economy - We have a diverse, healthy year-round economy
  2. Infrastructure - We have reliable, efficient and up-to-date infrastructure serving our residents, businesses and guests
  3. Exceptional Guest Services - We are a preferred Colorado mountain destination providing an exceptional guest experience
  4. Public Safety, Health and Environment - Estes Park is a safe place to live, work and visit within our extraordinary natural environment
  5. Outstanding Community Services - Estes Park is an exceptionally vibrant, diverse, inclusive and active mountain community in which to live, work and play, with housing available for all segments in our community
  6. Governmental Services and Internal Support - We will provide high-quality, reliable basic municipal services for the benefit of our citizens, guests and employees, while being good stewards of public resources
  7. Transportation - We have safe, efficient and well-maintained multi-modal transportation systems for pedestrians, vehicles and transit
  8. Town Financial Health - We maintain a strong and sustainable financial condition, balancing expenditures with available revenues, including adequate cash reserves for future needs and unanticipated emergencies


GOALS (5-7 YEARS)

1)  Robust Economy

  • We will work to make Town codes and regulations more user-friendly and easier to understand and use, while ensuring they are effective and enforceable and support development
  • We will construct and maintain a high speed broadband network for businesses and residents
  • We will create and sustain favorable business climate and attitude
  • The Town will encourage events, activities and development that enhance a year round economy
  • The Town will participate as a partner in local, regional and state economic development efforts

2)  Infrastructure

  • We will develop plans and build the financial strength for redundant raw water sources to our water treatment plants
  • We will continue to address parking options throughout the Town
  • Use results from PRPA technical and financial studies to establish long term energy goals
  • We will pursue flood mitigation measures to reduce the risk to lives and properties and minimize costs to the community
  • We will complete stall replacements at the Fairgrounds

3)  Exceptional Guest Services

  • We will explore options for the future ownership and operation of the Conference Center

4)  Public Safety, Health and Environment

  • We will improve and protect the quality of the environment
  • We will implement projects and policies which promote sustainability
  • We will maintain safe and healthy environments on Town-owned properties
  • We will investigate alternative technologies for recycling and waste management
  • We will work in partnership with the Estes Valley Watershed Coalition, to restore stream corridors damaged by the 2013 flood and to implement resiliency projects to protect streams and property from future flooding

5)  Outstanding Community Services

  • We will serve as a catalyst to develop available housing solutions for underserved segments of our community
  • We will serve as a catalyst to encourage infant and childcare solutions for our community
  • We will work to make Town codes and regulations more user-friendly and easier to understand, while ensuring they are effective, enforceable and support reasonable development

6)  Governmental Services and Internal Support

  • We will maintain a well-trained and educated Town staff
  • We will provide adequate funding for staffing needed to provide the appropriate level of services to our citizens and guests
  • We will conduct a citizen survey biennially to measure our performance and citizen preferences

7)  Transportation

  • We will continue to manage traffic congestion throughout the Town
  • The street rehabilitation efforts will result in an average pavement condition index of 70 or above for the Town street network by 2024
  • Coordinate transportation planning with the transportation and transit plans of RMNP
  • We will continue to develop connectivity of trails in the Estes Valley in partnership with other local entities as described in the Estes Valley Trails Master Plan
  • Include bike/pedestrian lanes wherever possible along with the street improvements
  • We will provide safe access for users to the trail system

8)  Town Financial Health

  • Continue to evaluate financial policies that provide adequate fund balances and reserves


2018 BOARD OBJECTIVES (1 year time frame) 

1)  Robust Economy

  • Accelerate code updates and improvements
  • Decide on a course of action and delivery model for Broadband in the Estes Valley
  • Where appropriate, the Town will play a supportive role with specific local and/or regional economic development projects, including but not limited to those outlined in the EDC Economic Strategy Plan
  • Complete Downtown Neighborhood Plan and develop implementation options in partnership with the downtown residents and businesses (e.g. BID, DDA, URA, etc.)
  • Continue to participate as a partner in local, regional and state economic development 

2)  Infrastructure

  • Engage the community in discussions of the role of renewable energy in Estes Park
  • Develop an overall parking strategy plan with input from residents, businesses and guests
  • Implementation of Parking Plan recommendations, including funding options
  • Pursue funding for flood mitigation projects
  • Implement recommendations of stormwater master plan (tentative, based on future board discussions)
  • Explore options for incentives for developers to include renewable energy infrastructure in workforce and attainable housing
  • Develop a facilities needs assessment in 2019

3)  Exceptional Guest Services

  • Partner with other entities to conduct a visitor needs survey

4)  Public Safety, Health and Environment

  • Participate as a partner in the County's regional watershed planning
  • We will prioritize and pursue projects and funding to reduce flood risk and flood insurance costs for the property owners and businesses of the Estes Valley

5)  Outstanding Community Services

  • Define housing needs and identify potential plans for action. Develop a strategy for addressing seasonal workforce housing demands, reflecting the housing needs assessment implementation strategies
  • Develop and adopt appropriate code changes to encourage housing development
  • Begin implementation of the Downtown Plan
  • Explore code changes that could encourage childcare services

6)  Governmental Services and Internal Support

  • Complete Biennial Citizen Survey in 2018

7)  Transportation

  • Installation of left turn lane on US 36 at Community Drive
  • Explore potential for Safe Routes to School Funding
  • Continue preventative maintenance activities on Town roads, as adequate funds become available
  • Pursue acquiring electric trolleys and supporting charging stations
  • Investigate the costs and opportunities to expanding transit services including possibly applying for funding from FTA for June 2018 funding cycle
  • Develop a wayfinding signage plan for the downtown neighborhood, coordinated with the Downtown Neighborhood Plan
  • Further investigate the formation of a Rural Transit Authority
  • Pursue funding opportunities for construction of the Fall River Trail

8)  Town Financial Health

  • Develop and adopt a comprehensive debt/capital financing policy
  • Explore areas for enhancing Town revenue