• New rates for groups of four, six and eight
• Redefined family memberships to include multiple generations not living together
• Family memberships now limited to five people but provides a “kicker” fee for additional members
• Increased number of included classes
• Expanded hours for CUBZ Den to help parents wanting to work out
As EVRPD management has navigated through the opening of the recreation center and the best options for the various patrons, management determined that offering some additional pricing opportunities made sense. Customers didn’t complain about cost but rather about the lack of flexibility in cost structure. In addition, management reviewed the use of the facility and determined that changes needed to be made to the admission groups.
“Our facility is unique in Colorado due to our proximity to Rocky Mountain National Park and all of the people that the park attracts,” said Ivana Knudson, Guest Services Manager for the Estes Valley Community Center. “The pricing structure wasn’t working for many of our customers or our financial needs to effectively run the building for the long-term business model. Being new to the team gave me an opportunity to take a fresh look at the current situation and identify some of the strengths and weaknesses of our prices.”
Based on Knudson’s research, a new fee structure was proposed to—and approved by—the EVRPD Board of Directors at the April 16 board meeting. The new pricing structure and options launch May 27.
For more information about the specific pricing options and details about the family membership and monthly options, visit evrpd.com. If you have any specific questions about how the pricing structure was determined or have additional questions about the recreation center, call Ivana Knudson at 970-480-7556 or email her at ivanak@evrpd.com.
