Social Norms

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Denver Resource for Awareness and Prevention (d-RAP)

  • The Denver Resource for Awareness and Prevention (Denver RAP) is a community-based source of information and tools to help identify and prevent teen alcohol and drug abuse, and to promote fun, healthy, positive lifestyle choices.
  • Denver RAP was developed by the Denver Office of Drug Strategy (DODS) in 2011 to help meet the overwhelming need for substance abuse prevention information, education and other resources in Denver.
  • The site provides information and resources on youth drinking and other substance abuse topics to parents, youth, service providers, and the local community.
  • d-RAP 85 Social Norming Campaign

MOST of Us

  • MOST of Us is an interdisciplinary center at Montana State University that conducts, exchanges, and applies research in order to improve health and safety by understanding and cultivating cultural transformation.
  • Thus far, MOST of Us Campaigns using the Montana Model of Social Norms Marketing have proven effective in areas such as preventing tobacco use, increasing seat belt use, and preventing drinking and driving among other issues.

National Social Norms Institute (NSNI)

  • The National Social Norms Institute opened its doors in 2006 at the University of Virginia. The mission includes research, evaluation, and dissemination of information on the social norms approach to the field. The goals are to demonstrate and facilitate the extension of the methodology to other health issues and other populations. The NSNI advisory board consists of prominent researchers and academicians in the field.
  • Look here for information about best practices, guidance on how to start a campaign, and to access national data from college health centers.

National Social Norms Resource Center


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