Workshop educates emerging food businesses on retail and market growth


September 24, 2019

Contact: Wendy White,, 303-869-9174



Broomfield, Colo. - Colorado is home to a variety of developing and emerging food businesses, and food entrepreneurs continue to look for new market opportunities. To help companies explore new markets, the Colorado Department of Agriculture and the Grand Junction Small Business Development Center are teaming up to host a workshop entitled “Taking the Leap into Retail and Beyond.” The workshop will be held Tuesday, October 22, 2019, from 8 a.m. to 4 p.m. at the Grand Junction Business Incubator Center, 2591 Legacy Way.


“We are excited to bring this informational workshop to Western Slope food and agricultural business owners,” said Danielle Trotta, Business Development Specialist at the Colorado Department of Agriculture. “The goal is to help existing and new businesses grow and prosper.”


The day-long workshop will teach attendees about sales analysis and research, marketing and positioning strategies; logistics and transportation efficiencies; buyer meetings and brokerage; and package design and artwork. Guest speakers include Debbie Knapp, former Natural Grocers retail buyer; John Recca of BrandWerks Group; Darrelle Weyant of LoCo Food Distribution; and other experts within the industry.


“Our guest speakers have vast industry knowledge and are willing to work with businesses in various stages of development,” said Trotta.


The early bird registration fee is $45 per person before October 1, 2019 and $55 after the deadline. Registration includes the program, workshop materials, a light breakfast and catered lunch. Online pre-registration is required, and space is expected to fill quickly. 


Learn more and register online, or contact Danielle Trotta at 303-869-9176. The workshop is sponsored by the Colorado Department of Agriculture and The Grand Junction Small Business Development Center.