Value of Brand Inspection

The Importance of Brands and Livestock Inspection

Brands are livestock’s return address.  They are important because:

• They provide evidence of ownership
• They deter theft
• They enable brand inspectors and law enforcement personnel to return stolen or missing livestock to their owners
• They help resolve conflicts over ownership

Livestock inspection (whether or not the animals are branded) is important because it:

• Deters theft
• Helps determine ownership
• Enables brand inspectors and law enforcement personnel to return stolen or missing livestock to their owners
• Prevents unlawful sale or transport of livestock
• Facilitates commerce by providing a system of checks and balances that is well understood and valued in the marketplace
• Helps protect the livestock industry by putting trained personnel in the field to keep an eye out for stolen or missing livestock
• Helps protect lenders and financial institutions that have an economic interest in the animals
• Creates an accurate record of livestock movement that is critical in instances of disease outbreak
• Assists livestock owners/transporters if stopped by brand inspectors or law enforcement agencies when hauling livestock