Trademarks allow commercial entities to secure claims to an identity in the market place. Industrialization in the 19^th century created the mass production of goods, which were advertised through brands and trademarks to a wider market. Coca-Cola, Campbell Soup, Aunt Jemima and Quaker Oats were some of the first products to be “branded” in this way. In Colorado, cigars, flour, mineral water, soap, alcohol, creameries, bakeries, health products and many other goods were commonly trademarked or branded from the 1870s to the early 1900s. Organized labor and various organizations also branded items in order to familiarize people with their organizations and to further their causes. Sometimes important issues of the day were reflected in the brands and trademarks, such as “Anti-Trust Lead” or “Bi-Metallic Flour.” Other trademarks conveyed a certain image of a product by utilizing beautiful landscapes, humor,  information about a product, or by using themes of youthfulness, luxury or fun. Trademarks were perhaps the most important tool in advertising products before the advent of radio and television. They are an important record of our history for scholars, family historians and anyone who may enjoy browsing the fine artwork on many of them.