Trademarks allow commercial entities
to secure claims to an identity in the market place.
Industrialization in the 19th century created the
mass production of goods, which were advertised through
brands and trademarks to a wider market. Coca-Cola, Campbell
Soup, Aunt Jemima and Quaker Oats were some of the first
products to be “branded” in this way. In Colorado, cigars,
flour, mineral water, soap, alcohol, creameries, bakeries,
health products and many other goods were commonly
trademarked or branded from the 1870s to the early 1900s.
Organized labor and various organizations also branded items
in order to familiarize people with their organizations and
to further their causes. Sometimes important issues of the
day were reflected in the brands and trademarks, such as
“Anti-Trust Lead” or “Bi-Metallic Flour.” Other trademarks
conveyed a certain image of a product by utilizing beautiful
landscapes, humor, information about a product, or by
using themes of youthfulness, luxury or fun. Trademarks were
perhaps the most important tool in advertising products
before the advent of radio and television. They are an
important record of our history for scholars, family
historians and anyone who may enjoy browsing the fine
artwork on many of them.
The Colorado State Archives is chronologically indexing and scanning these trademarks and brands. We have started to post the
indexes on our
Historical Records Database.
The indexes are posted by filer name, product and company
name. See also our
Business Incorporation and
pages as well as the Historical Records Database for the
incorporation record index that spans 1861-1914.