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Strategic Plan: Vision, Mission and Goals

 

2014 STRATEGIC PLAN

DEVELOPED THROUGH A COMMUNITY VISIONING PROCESS

 

VISION

The Town of Estes Park will enhance our position as a premier mountain community.

 

MISSION

The Mission of the Town of Estes Park is to provide high-quality, reliable services for the benefit of our citizens, guests, and employees while being good stewards of public resources and our natural setting.

 

KEY OUTCOME AREAS

  1. Robust Economy - We have a diverse, healthy year-round economy.
  2. Infrastructure - We have reliable, efficient and up-to-date infrastructure serving our residents, businesses and guests.
  3. Exceptional Guest Services - We are the preferred Colorado mountain destination providing an exceptional guest experience.
  4. Public Safety, Health, and Environment - Estes Park is a safe place to live, work, and visit within our extraordinary natural environment.
  5. Outstanding Community Services - Estes Park is an exceptionally vibrant, diverse, inclusive and active mountain community in which to live, work and play, with housing available for all segments in our community.
  6. Governmental Services and Internal Support - We provide high-quality, reliable basic municipal services for the benefit of our citizens, guests, and employees, while being good stewards of public resources.
  7. Transportation - We have safe, efficient and well-maintained multi-modal transportation systems for pedestrians, vehicles and transit.
 

 GOALS (5-7 YEARS)

1)  Robust Economy

  • We will work to make Town codes and regulations more user-friendly and easier to understand and use, while ensuring they are effective and enforceable and support reasonable development. We encourage the Board of Appeals to look at our regulations and codes and give suggestions.
  • The Town encourages events, activities and development that enhance a year 'round economy.
  • The Town participates as a partner in local, regional and state economic development efforts.
  • We will encourage optimal use of the PRPA/Town fiber infrastructure.

2)  Infrastructure

  • We will continue to address parking options throughout the Town.
  • We will continue to pursue grants and utilize available open space funding to develop connectivity of trails in the Estes Valley in partnership with other local entities as described in the Estes Valley Trails Master Plan.
  • We will provide safe access for users to the trail system.
  • All of our Town streets will be classified at a fair condition (~70%) or above.
  • We will review the potential redevelopment of areas affected by the FLAP grant.
  • We will upgrade the Glacier Creek Water Treatment plant to maintain redundant water treatment.

3)  Exceptional Guest Services

  • The MPEC will meet the 2013 CH Johnson pro-forma financial projections.

4)  Public Safety, Health and Environment

  • We will maintain safe and healthy environments on Town-owned properties.
  • We will implement projects and policies to improve the quality of the environment.

 5)  Outstanding Community Services

  • We will plan and implement the celebration of the 100th Anniversary of the Town.
  • We will increase the capacity of the Museum and the Senior Center, considering the recommendations of the Museum and Senior Center Master Plan.
  • We will have available housing for all segments of our community.

6)  Governmental Services and Internal Support

  • We will ensure Town finances are strong with adequate fund balances and sustainable reserves.
  • We will maintain a well-trained and educated Town staff.
  • We will implement an enterprise-wide document management system.
  • We will conduct a citizen survey biennially to measure our performance and citizen preferences.

7)  Transportation

  • We will continue to address downtown traffic issues.
 
 

 2014 BOARD OBJECTIVES (1 year time frame)  

1)  Robust Economy

  • Begin revising regulations and codes, making them easier to understand and use, including making it easier for citizens to find  all the codes, regulations and rules that are applicable to their particular projects.
  • Continue to participate in local, regional, and state economic development.

2)  Infrastructure

  • Finalize the design of the visitor's center parking structure.
  • Complete the construction of the Multi-Purpose Events Center and Stall Barn.
  • Complete the environmental studies required for the extension of the Fall River Trail using  the Paul Sarbanes Grant.
  • Develop options for the improvements or replacement of the Glacier Creek Water Treatment Plant.
  • Develop a sustainable funding plan for facility maintenance.
  • Identify best options for capitalizing on the PRPA/Town fiber infrastructure for residents and businesses.
  • Complete repairs to utilities due to flood damage.

3)  Exceptional Guest Services

  • Implement the operating and marketing plans for the Multi-Purpose Events Center.
  • Develop a strategy for developing, evaluating, retaining and recruiting special events in the Town, including a strategy for events management.

4)  Public Safety, Health and Environment

  • Finalize an agreement  with the Colorado Department of Public Health and Environment on a remediation plan for the Elm Road Landfill.
  • Pursue emergency public advisory radio services.
  • Evaluate and address potential required changes in radio frequencies. 
  • Work to restore the streams damaged by the flood and to redefine the flood plains within the Town boundaries.

5)  Outstanding Community Services

  • Update the comprehensive plan.
  • Define the Town’s role in community housing issues.
  • Develop and adopt a policy for accepting public art, memorials and donations.
  • Consider the recommendations of the Community Recreation and Wellness Center Feasibility Study.
  • Participate with Rocky Mountain National Park in preparations for their 100th Anniversary in 2015.

6)  Governmental Services and Internal Support

  • Complete a Citizen Survey.
  • Increase compliance with business licenses/ permits of vacation home rentals, including tax collection.
  • Implement the capital planning process.
  • Present to the citizens a sales tax proprosal on the April municipal election for funding specifically to support streets, infrastructure and other community improvements.
  • Complete the revision and updating of Board and AdministrativeTown policies.

7)  Transportation

  • Evaluate and prioritize implementation of Transportation Visioning Committee signage recommendations.
  • Take any steps required for the FLAP Grant project.
  • Complete the flood damage repairs to the Fish Creek corridor.
  • Complete the flood damage repairs to other Town roads.
  • Complete preventative maintenance activities on Town roads, as adequate funds become available.