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Mar. 19: 'Tobacco Quit and Save' app tracks daily savings

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FOR IMMEDIATE RELEASE: Wednesday, March 19, 2014
Dave Brendsel                                                                            Andy Cohen
Prevention Services Division                                                        Webb Strategic Communications                                                                        303-796-8888

‘Tobacco Quit and Save’ app tracks daily savings

Location-aware app is latest free tool to help Coloradans quit smoking

DENVER – The Colorado Department of Public Health and Environment has developed a free app to help smokers break their addiction to tobacco.
Tobacco use remains the leading cause of preventable death and disease in Colorado. One in six Coloradans smokes cigarettes and more than half of smokers say they want to quit. A “pack-a-day” smoker spends nearly $2,000 per year on cigarettes.
“Tobacco use costs Colorado too many lives and too much money,” said Dr. Larry Wolk, department executive director and chief medical officer. “We developed this new app to help Coloradans easily learn about the cost of smoking and find resources to help them quit.”
The free Tobacco Quit and Save app is available for download on iPhone and Android devices at TobaccoFreeCO.org. It allows Coloradans to track their real-time savings by setting a quit date and providing some basic information: a quit date, cigarettes smoked per day, cost of a pack of cigarettes, and cigarettes per pack. The app’s dashboard then shows the major benefits of quitting, including money saved, days added to life, cigarettes not smoked and days since the last smoke. The app saves the user’s best quitting attempt in case of relapse.
The app also uses location-aware technology for additional motivation. When a user visits one of hundreds of locations in Colorado where tobacco products are sold, a message appears on the mobile device to help the user stick with his or her quit attempt.
Those using the app can access information on Colorado-specific quitting resources and services at TobaccoFreeCO.org. Users can get additional support through social media by letting friends and family know what they’ve saved and how many cigarettes they haven’t smoked via direct posts from the app to Facebook and Twitter.
The health department will promote the new app at kiosks in shopping centers throughout Colorado to allow the public to learn more about the costs of smoking, and the useful quitting information the app provides. The kiosks currently are located at the Town Center at Aurora, Citadel Mall in Colorado Springs and Mesa Mall in Grand Junction, and will rotate to other communities in mid-April.
 Promotional information also is being made available to vocational and trade schools and community colleges throughout Colorado in conjunction with Kick Butts Day – March 19 – a nationwide smoking-cessation awareness effort aimed at youth and young adults.
About the tobacco education, prevention and cessation grant program
The TobaccoFreeCO.org campaign is funded through revenues generated from the voter-approved 2004 Colorado Amendment 35. The amendment created a tax of 84 cents on cigarette packs and increased taxes on other tobacco products by 20 percent. More than 95 percent of Amendment 35 funds are awarded to nonprofits, government agencies and businesses across the state through grant programs. The grant program is administered by the Colorado Department of Public Health and Environment‘s Prevention Services Division.