media
release
FOR IMMEDIATE RELEASE
February 27, 2012
Contact: Wendy
White, (303) 239-4119, wendy.white@ag.state.co.us
Learn How to Market Food Products at Annual Workshop
LAKEWOOD,
Colo.– Companies across Colorado produce a variety of food products such as
jams, salsas, chocolates, sauces and other tasty treats. An educational
workshop on Thursday, April 19, is designed to help food manufacturers market
their locally made products. The workshop is from 8am to 4pm at the Community
College of Aurora, 16000 E. CentreTech Parkway, Aurora, Colo.
“Whether you are just starting your business or have
been involved in the food industry for years, this is a great workshop to fine
tune your marketing skills,” said Wendy White, marketing specialist for the
Colorado Department of Agriculture. “Our goal is to help companies identify
effective ways to market their food products.”
The one-day workshop features practical
advice from professionals covering a variety of topics such as creating a
brand, developing a marketing plan, rules and regulations, small business
resources, social media and more. In addition to the presentations,
participants also have an opportunity to learn from their peers by networking
with representatives from other food processing companies.
“The Aurora Small Business Development Center has
been assisting clients in the food industry for the past 10 years,” said
Andrea Amonick, Manager, City of Aurora
Development Services Division. “This popular workshop encourages the food-related
entrepreneur to aim for success in a supportive climate with like businesses.”
Speakers
include Dawn Thilmany McFadden and Janice Brown,
Colorado State University; John Recca, BrandWerks Group; David Bloom, Stinkin’ Good Green Chile; Ken Margel, KM Food
Consulting; Mike Schultz, Sedulous Foods; Paul McLean, Whole
Foods; Courtney DeWinter, DeWinter Comm; Amy McDowell, Small Business
Administration; Julie Bush & Rebekah Spetnagel, On The Menu and Kyle
Schlachter, Colorado Wine Industry Development Board.
The registration fee is $35 per person if
postmarked by April 6 and $45 after the deadline. Registration includes the
program, workshop materials, continental breakfast and lunch. Pre-registration
is required.
For more information or to register, visit www.coloradoagriculture.com or
contact Wendy White at (303) 239-4119. The workshop is sponsored by the Colorado
Department of Agriculture and Aurora Small Business Development Center.
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