Mission Statement

The mission of the Auto Industry Division is to regulate the Motor Vehicle and Powersports Industry with balanced emphasis on Education, Compliance, and Enforcement of applicable laws and regulations. The Division will always strive to regulate with fundamental fairness by ensuring that three key components are the primary focus:

• To educate and protect consumers;

• To treat applicants and licensees fairly, professionally, courteously and efficiently;

• To foster an honest and healthy industry within the State of Colorado and to ensure consumer confidence for the manufacture, distribution and sale of all vehicles within the Division's jurisdiction.